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Eloa Provides Parents Smart Lens Choice For Childrens Eyewear With Litestyle Kids IQ

By Essilor News

08/19/2005

DALLAS ­­ (August 19, 2005) – Eye Care Professionals can now offer children more durable and affordable lenses that promote clearer vision and healthier eyes through the availability of LiteStyle Kids IQ™ lenses by Essilor Laboratories of America. Available as a proprietary brand, LiteStyle Kids IQ is an exclusive, entry­level, anti­reflective lens with TD2® coating for superior scratch resistance. The lens is also being offered as a frame and lens package to make it easier for Eye Care Professionals and consumers.

“Kids replace their eyewear more often than adults for a variety of reasons,” said John Carrier, president of Essilor Laboratories. “Their prescriptions change frequently, their active lifestyle makes their glasses more vulnerable to damage, and unfortunately, some children tend to be careless with their glasses and lose them. LiteStyle Kids IQ lenses come with a two­year warranty, making it the perfect lens choice for kids on the go.”

With children spending more time in classroom fluorescent lighting conditions; in front of computer screens; watching television and playing video games, anti­reflective lenses provide significant benefits for their eye health, clear vision and comfort.

Patients may choose to purchase a Replacement Protection option on any LiteStyle Kids IQ product. This option allows for a one­time, no cost replacement within one year of purchase. LiteStyle Kids IQ’s Replacement Protection gives parents the peace of mind that if anything happens to their child’s glasses within a year of purchase, or if the prescription changes within a year of purchase, the replacement is free of charge.

LiteStyle Kids IQ lenses are made of polycarbonate with Essilor's TD2 diamond­hard scratch protection on both sides of the lens, becoming glass­like in resisting scratches on the front and back lens surfaces. Due to the TD2 base, the lens durability and scratch resistance make it an excellent performing anti­reflective lens. The single vision power range for LiteStyle Kids IQ is +2.00 to ­6.00 up to a ­2.00 cylinder.

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Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high­index and anti­reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs over 6,100 people in more than 100 facilities throughout the 50 states. Essilor manufactures optical lenses under the Varilux®, Crizal®, Airwear®, Thin & Lite® and other Essilor brandnames. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris­based Essilor International, S.A., a publicly held companytraded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

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Varilux, Crizal, Airwear, and Thin & Lite are registered trademarks of Essilor International, S.A.

TD2 is a registered trademark of Essilor Laboratories of America Holding Co., Inc.
LiteStyle Kids IQ is a trademark of Essilor Laboratories of America, Inc.

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