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Consumers Win New Wardrobe And Eyewear Makeover

By Essilor News

08/01/2008

DALLAS (August 1, 2008) – Essilor of America, Inc., the leading manufacturer of optical lenses, announces the five winners in the Varilux® with Crizal® Lenses Wardrobe Makeover Consumer Sweepstakes. The program is a partnership with fashion expert Finola Hughes who shared advice for smart accessorizing and congratulated each winner with approximately $1,000 in fashion merchandise and great new state-of-the-art eyewear.

As the host of Style Network’s top-rated show “How Do I Look?” Hughes uses a discerning eye to help others update their look and is doing the same for the sweepstakes winners. “No one wants to age himself or herself by wearing outdated styles – especially when it comes to eyewear,” says Hughes. “My best accessories are my Varilux with Crizal progressive lenses, which help me see near, far, and everything in between, while keeping my look fresh and young with no bifocal lines and no glare. Just as we do on our show, I’m helping consumers update their looks with the perfect wardrobe pieces.”

Sweepstakes winners will receive approximately $1,000 in prizes reflecting Hughes’ favorite accessories* of the season, including berry-colored lip gloss, enamel bangles, bright-colored platform sandals, Varilux with Crizal lenses, a bold patterned scarf, a structured trench coat and an eco-friendly piece.

“As an ambassador for fashionable eye health, we’re pleased that Finola Hughes’ fashion influence has expanded into eyewear and that five more people will see the world more clearly as a result of her wardrobe makeover tips,” said Carl Bracy, vice president of marketing for Essilor. This year’s fashion-focused program with Finola Hughes has garnered more than 68 million media impressions, reaching consumers in all of Essilor’s sales districts nationwide and creating a tie between the function of Varilux with Crizal lenses and the fashion-conscious interests of the company’s target audience.

The following five winners will be incorporating Hughes’ fashion tips into their wardrobes:  Carla “Cat” Harrell (Winfield, KS.)

 

  • Bridget Heckman (Rexville, NY.)
  • Roblyn Honeysucker (Prairieville, LA)
  • Marilyn Robertson (Cedar Park, TX)
  • Kimberly Wouters (Portland, OR)

 

All prizes are in the form of prepaid gift cards.

About Varilux® and Crizal®

Varilux® lenses are the most prescribed progressive eyeglass lenses in the world by ECPs, offering high-definition sight that allows vision beyond 20/20. Worldwide, more than 300 million eyeglass wearers have chosen Varilux® lenses.

Crizal lenses are industry-leading, anti-reflective lenses from Essilor that reduce glare and resist scratches, smudges, dust and dirt. Six lens products make up the Crizal® family: Crizal®, Crizal Alizé®, Crizal Alizé with Clear Guard , Crizal Sun , Crizal Sun Mirrors and most recently, Crizal Avancé with Scotchgard Protector.

About Essilor USA

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Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 8,500 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, DEFINITY® Thin&Lite®, and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

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Essilor, Varilux, , Crizal, DEFINITY and Alizé are registered trademarks and Crizal Sun, Crizal Sun Mirrors and Crizal Avancé are trademarks of Essilor International. Thin&Light is a registered trademark and Crizal Alizé with Clear Guard is a trademark of Essilor of America, Inc. Scotchgard is a trademark of 3M. Used under license. All other trademarks are the property of their respective owners.

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